Opera Mediaworks Company submitted a special report on the main trends in the mobile advertising industry in 2013 based on the data platform Opera Mediaworks - the largest mobile advertising platform in the world, providing monthly more than 60 billion mobile advertising impressions to 400 million consumers.
Among the major trends in the company highlighted the following points:
Begins monitoring the slow decline of traditional banner advertising;
Interactive voice advertisement uses the basic function of the phone in the mobile advertising;
Advertisers have found a balance between the need for targeting and confidentiality of user information;
Production of content for mobile devices becoming ubiquitous;
In the battle for the mobile advertising market Android wins;
Mobile phone + tablet coalition displaces desktop computers.
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