Analia Iapichino, Rogers, Canada, shares how they created easy-to-use data plans that gave customers self-care options and reduced the call center congestion.
Interviewed at the 21st Ericsson Charging User Group, Analia Iapichino, Sr. Manager, Data and Access, Mobile & Fixed Data Product Management, Rogers, shares how their 'tamp;ry before you buy' offer gave customers self-care solutions and easily upgradable plans.
http://www.ericsson.com/news/131212-rogers-bringing-simplified-personalization-to-data-subscriptions_244129226_c
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